The power of a jingle is never more evident to me than when I’m with my 12-year-old daughter.
She hums, she taps, she whistles, she sings. She sings Fall Out Boy, Taylor Swift, Pink and Katy Perry. She also sings the Luna Flooring telephone number we heard so often in Chicago: 773-202-LUNA.
This is a child who might not come up with the result of 7x8 if her life depended on it. But she could get you new wood laminate floors in a jiffy.
Every time I hear her sing some ditty or jingle off a radio or TV spot, I am reminded that setting things to music can be a very effective tool to help consumers remember important information. Especially if it’s used consistently and frequently, as those ever-lovin’ Luna spots were.
I’m writing tunes right now for things such as her morning routine, remembering to close closet doors and turn off lights, and how to pack a nutritionally balanced lunch. I might need a full opera for the multiplication tables.
There’s sound research to support the success of jingles. Professors Graham Hitch and Alan Baddeley at Cambridge University have published extensively on music in the working memory, and language and music as cognitive systems.
There also are some fun lists of the best-worst jingles and songs, the earworms that chew incessantly at your brain, online at How Stuff Works. Do you remember “you deserve a break today” from McDonald’s? What about the baby-back ribs jingle from Chili’s? Yeah, they’re stuck now, aren’t they? Sorry about that.
What’s your favorite? Or your love-to-hate? Share the pain. And let me know if you need some new vinyl tile.
--Julianne W.
She hums, she taps, she whistles, she sings. She sings Fall Out Boy, Taylor Swift, Pink and Katy Perry. She also sings the Luna Flooring telephone number we heard so often in Chicago: 773-202-LUNA.
This is a child who might not come up with the result of 7x8 if her life depended on it. But she could get you new wood laminate floors in a jiffy.
Every time I hear her sing some ditty or jingle off a radio or TV spot, I am reminded that setting things to music can be a very effective tool to help consumers remember important information. Especially if it’s used consistently and frequently, as those ever-lovin’ Luna spots were.
I’m writing tunes right now for things such as her morning routine, remembering to close closet doors and turn off lights, and how to pack a nutritionally balanced lunch. I might need a full opera for the multiplication tables.
There’s sound research to support the success of jingles. Professors Graham Hitch and Alan Baddeley at Cambridge University have published extensively on music in the working memory, and language and music as cognitive systems.
There also are some fun lists of the best-worst jingles and songs, the earworms that chew incessantly at your brain, online at How Stuff Works. Do you remember “you deserve a break today” from McDonald’s? What about the baby-back ribs jingle from Chili’s? Yeah, they’re stuck now, aren’t they? Sorry about that.
What’s your favorite? Or your love-to-hate? Share the pain. And let me know if you need some new vinyl tile.
--Julianne W.
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