This spot was created by the writers of “Desperate Housewives” and was given the same general feel as the program, with a similar setting, tone and narration. It was like a mini spin-off masquerading as a commercial and featured a couple in the throes of suspicion, betrayal and mystery a la Wisteria Lane. There will be seven more of these shorts throughout the season, and the couple from the commercial will casually appear in a real “Desperate Housewives” episode, further blurring the line between the program and the commercial.
“You want to be able to relate to viewers within the property they know and love and that they have a passion for,” said Stephanie Kelly, Sprint’s entertainment media manager.
By incorporating elements of this highly rated program into their spot, Sprint is hoping to pique the interest of viewers and reduce the dreaded fast-forwarding of their commercial.
This is an innovative way of increasing commercial viewership. It makes sense. People who enjoy the campy salaciousness of “Desperate Housewives” will be intrigued and entertained by “Another Desperate Housewife.”
It is safe to predict that this ad will most likely be watched more frequently than a traditional ad and will be better remembered. But will it sell more Sprint phones?
--Tessa G.
This is an innovative way of increasing commercial viewership. It makes sense. People who enjoy the campy salaciousness of “Desperate Housewives” will be intrigued and entertained by “Another Desperate Housewife.”
It is safe to predict that this ad will most likely be watched more frequently than a traditional ad and will be better remembered. But will it sell more Sprint phones?
--Tessa G.
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