Showing posts with label yahoo. Show all posts
Showing posts with label yahoo. Show all posts

Wednesday, September 2, 2009

All the news that's fit to post


Be still my heart—credible, vetted, properly sourced journalism still is valued. And not just by old-school former newspaper writers/editors such as me.

An editorial by former newspaper writer/editor (and now venture-capital firm senior adviser) Larry Kramer describes plans by Yahoo and AOL to not only aggregate content, but to publish original news.

As a former new-media freelance writer, I’m curious to know whether these mega-companies will pay a fair wage vs. the $10-per-500-word-story norm that seemed to be the going rate on many, many freelance writing clearinghouses.

I also wonder how that news will be edited. Newsroom standards are strict—we called every phone number before it was published. Looked up every address. Did the math when something was reportedly 20 percent higher this year. Editing is more than dotting I’s and crossing T’s.

Nonetheless, I have hope. That passion for truth and an open, informed society that motivated so many of my now-jobless reporter/editor colleagues seems alive and well.

“The moves to original content from the former kings of aggregation is an encouraging sign that some companies may come up with the business model that can support serious journalism,” writes Kramer.

That model may differ from site to site, he explains, depending on the type of content. Some may be supported by advertising. Some may charge for access. Regardless, there is a blessed awareness that the content must be credible to build a following.

Newspapers in major metropolitan areas might take heed. Bogged down with print infrastructure costs, many have cut reporters, writers, photographers and editors—content creators—to save money. I am eager to see what happens with those who choose the reverse, who shed physical costs to invest in product.

It might save that essence of newspapers about which I’m truly passionate: the accuracy, the credibility, the thoroughness, the accountability, the quality so essential to our society.


--Julianne W.

Friday, August 7, 2009

Does Bing have the zing?

By now you’re probably familiar with Bing, the newest search engine on the block. It’s the offspring of the recent Microsoft and Yahoo! merger. These two gurus are coming together to try to compete with search engine giant Google.

Competition is good for any industry, but will they make a dent in Google’s 65 percent share of market searches? According to BusinessWeek, Yahoo! held a 20 percent share of market searches. Maybe by putting Microsoft’s fiscal muscle behind the Bing endeavor, it can gain some traction against Google?

As an avid Googler, I would need to find something very unique and compelling about Bing to make me switch. I use a PC at the office, and a couple of weeks ago Microsoft reset my search setting to Bing. Trust me, I didn’t do it. Now when searching, I find myself avoiding the convenience of a search engine in the tool bar. Instead, I will go to Google, then search from there. It’s familiar, has a clean look, and is easy. And frankly, I simply prefer Google as my search engine.

It will be interesting to see how Bing fares this next year. Will the Microsoft/Yahoo! team identify a better search algorithm? Time will tell.

Have you used Bing? What do you think of it?


--Kara W.

Thursday, May 28, 2009

Social Networking: The “Hot Pocket” of Marketing?

Business Week’s Gene Marks says that “for many business owners, social networking is as valuable as a Hot Pocket is nutritious.” So it’s no surprise that he believes there are several social media marketing “myths”. A sample:

“Some of these cool and trendy sites aren’t going to be so cool and trendy in the near future. The percentage of Twitter users in a given month who return the following month has languished below 30% for most of the past year...And MySpace recently suffered a decline in monthly visitor traffic. Remember GeoCities? Yahoo...is shutting it down. A lot of business owners aren’t thrilled about committing time and resources to a vanishing trend.”

But before you dismiss Marks as a naysayer, read between the lines in his column. In addition to serving as a wake-up call to anyone who has fallen a little too in love with social media, it also includes some nice nuggets of wisdom about social media’s greatest strengths:

“[S]ocial communities are not for marketing. They’re for service. [They allow companies] to get closer to...customers and respond to their needs.”

So while Hot Pockets might not be the most nutritious food out there, they still can fill you up. You just need make them a small part of your diet, not eat them for breakfast, lunch and dinner.


--Anthony J.