Twitter is for the geriatric set, says a 15-year-old in the U.K. after a thorough and scientific analysis of teen media usage that involved texting a bunch of friends and writing up the results in a day.
No one buys music, either, and phones are rather useless unless you want to talk to girls.
This one boy’s perspective, written at the end of a two-week internship and just before he headed to scout camp, has been republished and probably even re-Tweeted by a few senior citizens around the world as the holy grail of youth media and marketing.
It’s doubtful young Matthew meant to speak for the world, but the world thinks he has. I anticipate an imminent plunge in Twitter popularity.
As unscientific as the teen’s report might be, he’s not far off from some real reports. Twitter’s appeal is shaky by many accounts. The music industry has bemoaned the decline in CD sales for years. And lawyers for the movie industry already were busy with pirating cases.
What would be really interesting is a scientific and broad look at young-teen media consumption. It would be even more fascinating if it crossed international borders, considering media does, too. Most fascinating? Trying to determine how to reach a statistically large pool of those young people who don’t read newspapers, don’t use the phone for calls, don’t consume mass media. Matthew did mention Facebook…
--Julianne W.
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