Wednesday, July 22, 2009

No mayo on my website, please

Burger King’s “have it your way” slogan is not just for burgers anymore. Now you can customize its website. Sliders across the top of the home page allow you to view more games and video—something my 12-year-old would love—or more food and nutrition information—where I get calorie counts on my BK Veggie or Whopper Jr.

While we’re both there, we can see some of the fast-food vendor’s cult classic commercials. Burger King has collected all the old creative that lived in YouTube and other cyberspace hidey-holes and put it in one spot again.

It’s an interesting take on the challenge of creating a single website that serves everyone. I’m a little leery about the “Angry Gram,” which allows you to send a message via screaming Whopper to someone who “annoys the hell out of you.” That, I might not want my 12-year-old to find.

But it’s almost a game in itself to play with the sliders and see what appears or disappears. Of course, even if you push the “food” slider all the way down to zero, some buttons for chicken tenders and cheesy tots and apple fries stay, linking to nutrition information. The food and beverage industry isn’t all fun and games.

But you want cheese on your website? Burger King’s got it.

--Julianne W.

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