Federated Media stations top the list, with WOWO continuing to dominate in the market. It should not come as too much of a surprise that the conservative city of Fort Wayne listens to the likes of Glenn Beck and Rush Limbaugh.
Both country stations, K105 (WQHK) and WBTU, had some minor losses in shares, yet K105 remains strong in key demos. While the country format may be declining, the two hip-hop stations, Hot 107.9 (WJFX) and Wild 96.3 (WNHT), showed some gains.
WLDE 101.7 took the greatest hit with a 2.4 share loss. WFWI The Fort is also declining. Is it possible that Bob and Tom have finally run their course?
Although the Arbitron rating system is imperfect, because it depends on written diary entries, it does give us a glimpse into the trends of Fort Wayne’s radio listening habits.
Both country stations, K105 (WQHK) and WBTU, had some minor losses in shares, yet K105 remains strong in key demos. While the country format may be declining, the two hip-hop stations, Hot 107.9 (WJFX) and Wild 96.3 (WNHT), showed some gains.
WLDE 101.7 took the greatest hit with a 2.4 share loss. WFWI The Fort is also declining. Is it possible that Bob and Tom have finally run their course?
Although the Arbitron rating system is imperfect, because it depends on written diary entries, it does give us a glimpse into the trends of Fort Wayne’s radio listening habits.
--Tessa G.
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