Bogged down in a blog

Accepting—but not yet ready to embrace—the realm of “social media” and blogs, this senior (in age) Asher staffer is struggling with his first blog submission … I mean post. I’m still working on the terminology.

In my effort to turn my thoughts into something written for this new-to-me concept of communicating, I have researched. I’ve Googled “blog,” “writing a blog,” “creating a blog” and “successful blogs” and have now read all the posts on more than a dozen blog sites. And there is plenty of information at my fingertips on the value of blogs as a form of social media.

So I am learning. Some of the “how to” sites for blog-writing indicate that folks are interested in what I know and my opinion on relevant subjects. That interest, they say, is the reason blogging works.

Yet I continue to find myself staring at a screen gone blank before I complete the right first sentence. Why isn’t this like Press Release 101?

I’m determined to learn more, to make this work, to be a meaningful contributor to AsherSphere in my lifelong areas of expertise—public relations and media relations. I’m sure these new communications vehicles offer greater possibilities and will add more power to public relations efforts.

Even AARP shares information through several Web sites . That indicates an audience in the 50 and older group. So there is hope.

Stick with me: I’m destined to become a blogger, too.

--Mike B.