Listen

As a marketer, the ultimate goal is to please your clients. To do so, you must provide a top-notch product, exceptional service and responsiveness to their needs. The most basic yet critical responsibility of a marketer, however, is to listen—to clients, as well as to clients’ customers. Now more than ever, there is a constant conversation. The social media scene, including Facebook, Twitter and blogs, makes feedback that much more accessible. Familiarity with the forums is the first step; the next important step is to listen to the discussions.

Curious about where to begin and how to listen? Marketing Profs’ Clay McDaniel has some insight.
As the old saying goes, one always learns more by listening than by talking.

--Kara W.