Saving Lives One Spot at a Time

At Asher, we're constantly charged with changing opinions, spurring trial and creating action. This summer it looks like our thinking could once again save lives.

With infant deaths on the rise in Indiana because of unsafe co-sleeping habits, the Indiana Department of Child Safety is once again ready to run a series of commercials created by Asher to keep kids safe.

In an effort to break through the clutter, Asher made the commercials as hard-hitting as possible. In each of the spots, the first 15 seconds set up an unsafe-child scenario (including co-sleeping and water dangers) while stark type on a black background asks serious questions of the viewer, including “Could you live with that?”

The result is a campaign that won the support and praise of EMTs and emergency rooms throughout the state. Because the message was real-life and not sugar-coated, Hoosiers got the point. And while it's harsh, if we save one child, it's all worth it. See what we're talking about.


--Matt G.