“Hulu: An Evil Plot to Destroy the World. Enjoy.”

Hulu’s tag line is proof that this online television website has not only a sense of humor, but also a keen understanding of human foibles. Their television spot pokes fun at the brain numbing properties of television. We consumers know that TV, in general, is bad. We know we should be doing something more constructive, as we sit, in a stupor, glued to our television sets every night watching wonderfully mindless shows. We’re incorrigible zombies. Hulu makes fun of us but they do so in such an irreverent, comical way that we accept their condescension. It’s reverse psychology at its best. The ads make us want to log on to hulu.com to watch television we might have missed the night before. Who says you can only watch Saturday Night Live on Saturday night?

Although there is controversy concerning how many people are watching their favorite shows on Hulu, their 490% growth year over year indicates that people may be rotting their brains, but at least they’re doing it on their own time, when it’s convenient for them.

--Tessa G.